Availability Bias causes us to think that the possibility of an event is increased if we can remember it happening previously. Shark attacks are horrific, receive a lot of media attention, and are turned into movies and TV shows. Thus, they are highly memorable...and extremely rare. The problem for investors using this mental shortcut is that the veracity of information relates little to how easy it is to recall or remember. Availability Bias is a trap made more hazardous by social media algorithms feeding views, likes, and meme trades. Use your head when you swim with the sharks.
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Patrick HueyPatrick Huey is a small business owner and the author of two books on history and finance as well as the highly-rated recently-released fictional work Hell: A Novel. As owner of Victory Independent Planning, LLC, Patrick works with families and non-profit organizations. He is a CERTIFIED FINANCIAL PLANNER™ professional, Chartered Advisor in Philanthropy® and an Accredited Tax Preparer. He earned a Bachelor’s degree in History from the University of Pittsburgh, and a Master of Business Administration from Arizona State University. Archives
November 2023
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